Super Bowl 58 features Taylor Swift and 49ers' Kristin Juszczyk: fashion icons

NFC Divisional Playoffs - Green Bay Packers v San Francisco 49ers
NFC Divisional Playoffs - Green Bay Packers v San Francisco 49ers / Lachlan Cunningham/GettyImages

Kyle Juszczyk is a star on the field, but off the field, his wife Kristin is making headlines in the fashion game with Taylor Swift playing a major role.

If you're on social media you'll know the San Francisco 49ers' better halves are quite active. Claire Kittle is always showing us the party bus/limo before the game, Rochelle Searight is hyping up Brandon Aiyuk and the team, while Olivia Culpo is showing off her game-day routines.

But Kristin Juszcyk has quickly taken over as the most popular better half because of her amazing fashion talent.

On Tiktok, Juszcyk shows her followers the process of turning NFL jerseys into jackets, vests, pants and other clothing pieces. She mostly started out making clothes for herself until a few weeks ago when she made some stunning jackets for pop superstar Taylor Swift, who's dating Kansas City Chiefs tight end Travis Kelce, and Brittney Mahomes, wife of KC quarterback Patrick Mahomes.

The jackets not only helped the Chiefs secure a victory over the Miami Dolphins in the Wild Card game but also propelled Kristin's social media following. Since Swift modelled the jacket, Juszczyk gained over 600,000 Instagram followers within the first week of the jacket's debut and currently sits north of 800,000 followers.

Juszczyk's post featuring Swift hit over 34.4 million views. This comes in the era of Swift not caring about upsetting the "Brads, Chads, and Dads" as she attends NFL games and is shown for a few seconds on TV each game.

This is also an important era for the NFL. They've partnered with reporter Erin Andrews to make a women's collection and now have an opportunity to grow the sport with a few new faces, including Swift and Juszcyzk.

The NFL could use the fame of Taylor Swift and the creativity of Kristin Juszczyk to make a huge collaboration to increase not only the sales of women's clothes but the viewership as well. There are plenty of male fans posting about how the influence of Swift has gotten their daughters interested in football.

On the field, we'll see Mahomes against Brock Purdy.

But off the field, we could see Kristin and Taylor teaming up for the greater good of the NFL.

Update: Sportico reports that the NFL has "reached a licensing deal with Kristin Juszczyk" on the apparel:

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