One of the silliest things to happen to the San Francisco 49ers this season took place in Week 2 in the victory over the Miami Dolphins when fullback Kyle Juszczyk celebrated a touchdown by pretending he was chugging something.
The NFL, in all its wisdom, concluded the perennial Pro Bowler was pretending to chug a beer, then subsequently fined him $14,926 for the action.
"Your imitation of chugging a beer constituted an offensive demonstration and could reasonably be construed as being in poor taste," the league wrote to Juszczyk along with issuance of the fine.
There couldn't be any harder an irony with all that. Isn't there a Bud Light Celly every week? Doesn't the NFL benefit in so many ways from its partnership with Budweiser, among others?
At any rate, Juszczyk won't be getting fined after all, in case you hadn't heard:
The NFL has rescinded the $14,926 fine it imposed on 49ers FB Kyle “Juice” Juszczyk for what it thought was a distasteful celebration of chugging a beer. The league said it was withdrawing the fine “because his celebration was simulating drinking a juice box, not a beer….Mr.… pic.twitter.com/awg8qzchn9
— Adam Schefter (@AdamSchefter) October 7, 2026
Finally, logic and reason win outright.
NFL looks foolish in wake of Kyle Juszczyk 'beer-chugging' incident
It shouldn't take long for even the biggest non-football fan to realize fining Juszczyk was a silly move.
His nickname, "Juice," is regularly chanted at Niners games whenever he touches the ball. And he literally has a juice box on his pads.
Honestly, there doesn't need to be any better an explanation than what the fullback told the New Heights podcast with brothers, Jason Kelce and Travis Kelce:
"An homage to that is I literally drink juice," Juszczyk told the brothers.
San Francisco fans know. Heck, probably every other player in the league knows. And it doesn't take a lot to line up his last name and nickname, then come to a conclusion.
The NFL couldn't, sadly. At least whoever made the decision to fine Juszczyk.
At least the league righted a wrong, though, even if it's ultimately going to look foolish for the action in the first place.
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