While he hasn't come out and openly said anything, all signs point to Jed York reeling the 49ers' trend of wild spending back in.
For the last four years, the San Francisco 49ers have been notably liberal with their spending.
Over that timeframe, general manager John Lynch and head coach Kyle Shanahan have signed off on lucrative contracts for many of their star players, including tight end George Kittle, linebacker Fred Warner, defensive end Nick Bosa, left tackle Trent Williams, running back Christian McCaffrey, and wide receivers Brandon Aiyuk and Deebo Samuel.
It made sense at the time, especially when San Francisco's Super Bowl window was wide open.
But, on the heels of a frustrating 6-11 campaign in 2024, it appears as if CEO Jed York wants to dial things back.
A lot.
Granted, York hasn't come out and told reporters he wants Lynch and Co. to stop spending his family's money at such an exorbitant rate. But, sifting through the reports and evidence, the recent rumors and news bits (including Lynch's own words) all point to York and 49ers HQ wanting to put a halt to the wild spending.
So, what do we mean by "wild spending"?
49ers were wild spenders in 2024
It's important to recognize salary-cap space and cash spend are two very different things.
NBC Sports Bay Area's Matt Maiocco described what this meant to the Niners a year ago by contrasting the league's salary cap in 2024 to what San Francisco spent on player salaries:
"San Francisco was the NFL’s top-spending team in 2024. They spent $334.5 million in player compensation, according to Spotrac.com, while the salary cap was set at $255.5 million per team.
In essence, the 49ers have been doing a lot of credit-card spending. At some point, that money must count against the salary cap."
Teams do this in a number of different ways, the most common of which is often tacking on void years to player contracts to spread out cap hits over longer periods. While the player has received his money up front, the cap hit is distributed to lessen the immediate impact any given year.
Both the 49ers and Super Bowl-champion Philadelphia Eagles currently tied up money in void years more than any other NFL squad.
It'd be one thing if the Niners won a Super Bowl or two during this recent window.
Considering they haven't, it helps understand why York wants to put a stop to the spending.
John Lynch 'forced' to echo 49ers' new stance on contract spend?
It's unclear what conversations have gone on between York, Lynch and Shanahan about roster spend, but the general manager's comments from the NFL Scouting Combine are revealing.
"(There are) some tighter constraints than we’ve had in the past," Lynch said, via Maiocco. "You just got to be smart, and you have to think about long-term health."
Lynch clearly isn't talking about the 2025 NFL salary cap, which jumped up significantly to $279.2 million. That wouldn't equate to stricter constraints.
"At some point, you have to reset a little bit or at least recalibrate,” Lynch added. "You can't just keep pressing the pedal, and I think there's some good that could come out."
Lynch also stressed the need to "get younger," which almost always equates to being cheaper and paying players on affordable rookie contracts, another way to tighten spend.
Usually, Lynch hasn't shied away from being aggressive on the market. But, the change in tone suggests someone like York asked him to dial things back considerably.
Even more evidence points toward Jed York dialing back 49ers' spend
Lynch's comments might be enough, but a series of critical reports from insiders doesn't paint a rosy picture in Santa Clara right now.
The SF Standard's Tim Kawakami recently reported how San Francisco's top brass wasn't pleased with the lucrative deals handed out to Samuel, Aiyuk and Bosa, which probably leads to a conclusion it also wasn't happy with McCaffrey and Williams' holdouts last offseason either.
Kawakami wrote:
"I think there’s regret among some in 49ers management that Deebo wasn’t traded during his tense negotiations three years ago instead of landing the extension the 49ers now will exit a year early — with the resulting salary-cap penalties. There’s probably even more regret that Deebo wasn’t traded last spring.
Also, I know that there’s still frustration about the way Brandon Aiyuk handled his bitter negotiations last summer and that members of the front office were never thrilled about giving him a $30-million-a-year deal on the eve of the regular season."
The Bay Area insider also hinted at the 49ers taking more of a hardline stance with player contracts going forward, effectively putting a stop to the wild spend that's been the norm in recent years. And that helps explain why trading away Samuel despite taking on a $31.5 million cap hit (remember, cap space and cash spend are two different things) was something the team was willing to do so readily.
It also helps explain why Aiyuk has been the subject of additional trade rumors.
On top of that, ESPN's Adam Schefter shed light on the Niners' next biggest spend problem: quarterback Brock Purdy's contract extension.
Speaking on The Pat McAfee Show, Schefter elaborated on potentially why San Francisco won't simply just cave to whatever Purdy's demands might be, even if the market might dictate otherwise:
"Brock Purdy and the 49ers obviously wanna get a deal done..
— Pat McAfee (@PatMcAfeeShow) March 4, 2025
The Niners have a bit of a cap issue right now so I don't imagine they can offer as much as some people think" ~ @AdamSchefter #PMSLive pic.twitter.com/UMCSKniRPD
"The Niners have a bit of a cap issue, a cash issue," Schefter said. "They can't put Brock Purdy, necessarily, where he might be. They can go to a certain level they'd want to pay him. But it's not going to be, I would imagine, quite as high as most people think."
Again, cap versus cash. There's that verbiage again.
York certainly wants Purdy in a San Francisco uniform for a long time. The CEO said as much. But, at the same time, 49ers HQ isn't going to simply bow to either the market or Purdy's demands. Not even if it's the game's most premium position.
We don't know if Maiocco, Lynch, Kawakami and/or Schefter received their intel from York directly, or possibly from one of his lieutenants.
But, sifting through the possibilities of who could kickstart such overtures, York is the one name who makes the most sense.