Niner Noise
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San Francisco 49ers: A Niner Noise Translation of CEO Jed York Press Conference

By Peter Panacy

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December 28, 2014; Santa Clara, CA, USA; San Francisco 49ers chief executive officer Jed York before the game against the Arizona Cardinals at Levi's Stadium. Mandatory Credit: Kyle Terada-USA TODAY Sports
December 28, 2014; Santa Clara, CA, USA; San Francisco 49ers chief executive officer Jed York before the game against the Arizona Cardinals at Levi’s Stadium. Mandatory Credit: Kyle Terada-USA TODAY Sports /

Jed York on Overusing Cliches like “Culture” and “Championship”

Q: You mentioned championship culture a fair amount. I guess, one, what was missing from this year’s team that made it not a championship culture and do you look out there as an example of, ‘That’s championship culture and we need that.’ How do you define it because it is a bit of a vague term?

Jed York’s answer:

"…Whoever hires the other, whether it’s the general manager hiring the head coach, the head coach hiring the general manager, they need to be accountable to each other. They need to have a shared vision. They need to have a shared philosophy and they need to know that I’m going to do everything that I can to give them the resources to execute on that vision, execute on that philosophy. That’s what we’re trying to do. That’s what we’re trying to establish."

Translation

Did you not catch my drift on how I like cliches? Let me repeat those vague statements that sound very businesslike — the ones you see on those motivational posters hanging up in the workplace.

You know, the ones with a bunch of people’s hands clasped together reaching for the sky.

Coworkers need to get along in the way I see things. We need to be on the same page because, well, it sure sounds better than being on a different page.

Synopsis

Well, the presser was sure awkward. And York’s comments wouldn’t have satisfied the liking of nearly anyone in the room.

As said before, he could have filibustered for the entire time and it wouldn’t have generated much worse of a result.

More from Niner Noise

We should, however, give credit to York for at least wiping the slate clean. While not necessarily admitting so outright, getting rid of both Trent Baalke and Chip Kelly is, in of itself, an admission of failure on York’s part.

And it also signals a desire to move on.

Next: Fired Head Coach Chip Kelly Never Had a Chance with the 49ers

Still, York’s words mean almost nothing right now. What does count will be his actions between now and the very near future.