San Francisco 49ers: A Niner Noise Translation of CEO Jed York Press Conference

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San Francisco 49ers CEO Jed York held a press conference with the media Monday, and plenty of his words were scrutinized in the roughly 25-minute session. Niner Noise dives deeper behind the words and offers up our own interpretation on what York said.

January 20, 2016; Santa Clara, CA, USA; San Francisco 49ers chief executive officer Jed York addresses the media in a press conference after naming Chip Kelly (not pictured) as the new head coach for the 49ers at Levi's Stadium Auditorium. Mandatory Credit: Kyle Terada-USA TODAY Sports
January 20, 2016; Santa Clara, CA, USA; San Francisco 49ers chief executive officer Jed York addresses the media in a press conference after naming Chip Kelly (not pictured) as the new head coach for the 49ers at Levi’s Stadium Auditorium. Mandatory Credit: Kyle Terada-USA TODAY Sports /

In case you missed it, San Francisco 49ers CEO Jed York held a press conference with the media on Monday.

This was, of course, in the wake of firing general manager Trent Baalke and head coach Chip Kelly.

If you watched it — or checked the transcripts — you can get the idea it was pretty awkward. York was clearly embarrassed, as he should be. And yet he answered the plethora of questions with the same cliches and references to winning we’ve heard on multiple occasions now.

But let’s take a bit of a different spin on things.

Instead of reading or hearing the words as they are, let’s try to translate what York actually meant.

Of course, this means actually diving into York’s mind, which we’ll never truly be able to do. So we have to take some luxuries here based off what we’ve seen from the 49ers CEO in years prior and what the general feeling of his comments seemed like.

First, thanks to Matt Maiocco of CSN Bay Area for transcribing the interview. And we need to thank the various media members in attendance for asking the tough questions.

Questions York clearly wasn’t in a solid position to answer. To his credit though, he admitted how nothing he said would be adequate enough.

If you want to watch the presser, you can do so below:

We won’t take a stab at every answer. Instead, let’s look at the highlight questions, answers and our own Niner Noise interpretation.

And yes, the word “culture” will be referenced herein.