Niner Noise
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San Francisco 49ers: A Niner Noise Translation of CEO Jed York Press Conference

By Peter Panacy

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Jan 15, 2015; Santa Clara, CA, USA; San Francisco 49ers general manager Trent Baalke (L), head coach Jim Tomsula (C), and owner Jed York (R) pose for a photo in the locker room after a press conference for the introduction of Tomsula as the head coach at Levi's Stadium Auditorium. Mandatory Credit: Kelley L Cox-USA TODAY Sports
Jan 15, 2015; Santa Clara, CA, USA; San Francisco 49ers general manager Trent Baalke (L), head coach Jim Tomsula (C), and owner Jed York (R) pose for a photo in the locker room after a press conference for the introduction of Tomsula as the head coach at Levi’s Stadium Auditorium. Mandatory Credit: Kelley L Cox-USA TODAY Sports /

Jed York on a Future 49ers Head Coach’s Job Security

Q: We in the media, probably more than anyone, appreciate job security and longevity. How do you convince somebody coming in here that you’ll give them that chance?

Jed York’s answer:

"More from SF 49ers News DraftKings NFL Draft Promo – Win $150 Guaranteed on Any $5 Bet  Updated 49ers salary cap space ahead of 2023 NFL Draft Deebo Samuel fully admits his hatred of LA Rams Brock Purdy jokingly says he’s learning to throw left-handed 49ers news: Trey Lance is in the dark regarding trade talk Again, I think this is a reestablishment of culture. And it’s a tough pill to swallow this year, but again, we need to make sure that when we’re working with a coach, when we’re working with a general manager, if they’re on the same page and they’re fighting for each other and they’re fighting together, and I think if you’ll talk to our coaches, if you’ll talk to the people that have been here, they know that I care about this team. I think our candidates know that I care about this team and that I’m going to do everything that we can to win. We’re going to spend the money to win, we’re going to do the right things culturally to win and we’re going to make sure that they have every piece necessary in their arsenal to win."

Translation

I read reports of there not being a good culture within the franchise. And I liked that word. It sounds smart and businesslike. So I decided to use it 16 times. Just look:

Culture really matters to me even if it’s cliche. It does, because using the word “culture” makes it sound like I have a vision in place, even if I don’t know how to get us there.

Still, I’m going to throw out phrases like “doing the right things” and “fighting for each other” to convince you I’ve done my homework on what it takes to be a winning franchise.