The last few seasons the 49ers vs. Rams rivalry has not generated much excitement with both teams having losing records and rebuilding.  Still, it is a rivalry game that goes back decades and held importance regardless of the team’s records.  At the end of the 1990’s and the beginning of the 2000’s the rivalry most recently escalated with the 49ers in their latest hurrah of winning playoff teams and the Rams just beginning their string of NFC West titles and Super Bowl appearances.  This Sunday’s game has added importance beyond the hatred of each other with the 49ers and Rams fighting for the division title and a playoff spot.

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