Credit: Kelley L Cox-USA TODAY Sports

49ers New Stadium Update: Yahoo! To Exclusively Provide Online Content At Stadium


It was announced on Monday the San Francisco 49ers reached a deal with technology company Yahoo! to be the exclusive online sports content provider at Levi’s Stadium.  The deal is a 10-year agreement that will begin when the new Santa Clara stadium opens in 2014.

The 49ers are thrilled to partner with Yahoo!, a locally-based, global brand that shares our vision for Levi’s Stadium. Yahoo! is a tremendous example of Silicon Valley innovation at work. Their experience in servicing the fan and wealth of resources will serve integral roles as we strive to present an unparalleled experience to visitors of Levi’s Stadium.

49ers Chief Executive Officer Jed York

The 49ers new stadium will be set up to be the most advanced and hi-tech stadiums in the NFL. Fans will be able to personalize their experience at Niner games by accessing a wireless network provided by Yahoo! using a smartphone or tablet to watch the game recorded through the thousands of HD cameras installed. With so many cameras fans can pick any point of view they like, which puts them closer to the action. Niner fans will also be able to look up stats and information on players.

In addition, Yahoo! will have the branding rights to the Fantasy Football lounge and the two adjacent viewing platforms, or “fan zones,” that will be in the stadium’s suite tower. The tech company will also help with enhancing the in-stadium experience for fans by allowing them to upload photos and videos to Flickr and to access Yahoo! Fantasy Football at the new stadium.

This partnership will no doubt enhance the fan experience at Niner games, but was Yahoo! the best tech company to partner with? Yahoo! is in the midst of repositioning itself as an important tech company after years of falling behind other tech giants. A more logical, and not so outdated, tech company to partner with would be Silicon Valley icons Google or Apple. Who knows if they even were considered or submitted a bid for the rights at the stadium, but when I think of Yahoo! I don’t think innovated tech company anymore. When I hear Yahoo!, I think of AOL and dial-up.

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