Jan 20, 2013; Atlanta, GA, USA; San Francisco 49ers quarterback Colin Kaepernick (7) talks with Fox broadcaster Terry Bradshaw after winning the NFC Championship game against the Atlanta Falcons at the Georgia Dome. The 49ers won 28-24. Mandatory Credit: Matthew Emmons-USA TODAY Sports

49ers' QB Trademarking "Kaepernicking" Celebration

Jan 12, 2013; San Francisco, CA, USA; San Francisco 49ers quarterback Colin Kaepernick (7) celebrates after scoring a touchdown against the Green Bay Packers during the third quarter of the NFC divisional round playoff game at Candlestick Park. Mandatory Credit: Cary Edmondson-USA TODAY Sports

San Francisco 49ers quarterback Colin Kaepernick is looking to “trademark” his touchdown celebration. The player known for his “Kaepernicking” gesture, in which he kisses his right bicep has caught the NFL by storm.

The U.S. Patent and Trademark Office website reveals the trademark was filed on Jan. 14, and Kaepernick intends to use it on apparel, especially t-shirts, which can be bought at Cukui Mayne in Japan Town, in San Jose, CA. A place where I grew up.

A portion of the revenue generated from his clothing line, will go directly to Camp Taylor, which generates camps for kids with congenital heart defects. Kaepernick has long been tied to the Camp; his adoptive parents lost two children to heart conditions.

Kaepernick’s marketing agent, Shawn Smith of X-A-M Sports, told ESPN that her team intends to file other trademarks on his behalf  moving forward, so stay tuned for that.

From all the hype and attention Kaepernick is garnering, it was wise for him to strike when the iron’s hot, as his NFL jersey is the top selling jersey over the past 10 days on Fanatics.com, one of the largest retailers for online sports apparel.

As Kaepernick continues his success so will the endorsements, and if the past is any indication, I see no signs of him slowing down.

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