The San Francisco 49ers Identity Crisis

During the Glory Years of the San Francisco 49ers (1982-1995) the 49er Faithful always had players that were the teams leader and face of the organization.  Those faces became legends in Joe Montana, Jerry Rice, Steve Young and Bill Walsh.Today even teams that are consistently bad have at least one player that everyone can identify as the identity of the organization.   If you look at the 49ers this year the teams de facto face of the organization is head coach Mike Singletary.  At least that is what the 49ers marketing team is telling us.  Every advertisements that I have seen on billboards, the Internet and on TV features Singletary and his famous quotes he has come to be known for: “I want winners”, “Don’t tell me, show me”, “I’m not a moral victory type of guy.”

How could you not be inspired by words like that?  Singletary is the right man for head coach but not the identity of 49ers.  I guess this is what happens when your team becomes irrelevant because of tight-wad owners and the inept general managers and coaches they hired is seasons past.  The York’s have invested everything in Singletary hoping he will bring the Red and Gold back to relevancy in the NFL so natural you will push him be your identity.  I don’t think having Singletary as the face of the organization is a bad thing but the 49ers need to find an identity from their players this season.

The Cure’s for the Crisis

Frank Gore:  I have seen advertisements with Gore as the pitchman but Singletary dominates most of them.  Gore is the 49ers and he should be the face and identity of this organization.  He has been the only respectable player on offense  in the last three years and the only player on the team that has gained the most recognition in the NFL.  He is a perfect fit because he is humble, a hard worker and is not a prima donna.  He gives you 100% on every play.

Patrick Willis:  The Freak.  He is Gore’s counterpart on defense, one of the best linebackers in the NFL, humble and a hard worker.  The media campaign should have mainly consisted of Willis and Gore.  But when you lose like we have the last couple of years and you have a head coach that is so passionate about what the team can accomplish and turn them around it is only natural that Singletary is the face.

Nate Clements:  Playmaker, Pro-Bowl player, signed a big contract to come to the 49ers and is one of the best cornerbacks in the league.

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